Clik here to view.
Ad Exchanges Are the Future
There’s a great article on Clickz by Eric Picard called ‘Ad Exchanges Are the Future‘. Eric works for Microsoft Digital Advertising Solutions. He has written a very clear description of what’s wrong...
View ArticleClik here to view.
Roaming mobile data charges
I’m writing this post as I hurtle through the Kent countryside on a Eurostar bound for Paris (and ultimately to Angouleme on a TGV). My laptop is connected to my T-Mobile MDA Vario II which is giving...
View ArticleClik here to view.
P&G’s strange view of online advertising
I was astonished when I read an interview with Proctor & Gamble’s Marketing Director, Roisin Donnelly, in NMA. This was the part that really knocked me back: “A big barrier [to spending more...
View ArticleClik here to view.
GCSE Search Engine Marketing
GCSE results came out today, followed by the annual debate about ‘standards’. Governments often choose a metric to determine whether services are improving; political opponents accuse them of...
View ArticleClik here to view.
Goodbye and good riddance to Best Practice Funding
The most predictable announcement in Search Marketing leaked out earlier today, when Google announced that they are to end their Best Practice Funding (BPF) after next year. The BPF was introduced in...
View ArticleClik here to view.
Google’s Conversion Optimiser
Google have just released the Conversion Optimiser, a simple tool to autobid campaigns to a CPA target. I think this is Google’s first step into true, closed loop bid management; by that I mean bidding...
View ArticleClik here to view.
Walmart SEM
From this week’s NMA, an article on Google’s BPF withdrawal: “[Google] admitted loopholes had been exploited… [some agencies] had used the discounts as bait in the pitch process.” And for some, the...
View ArticleClik here to view.
How not to Excel with ad copy
I read with amusement a couple of weeks ago Bill Hartzer’s article on advertisers who bid on ‘keyword‘, simply because they’ve included the header row when they copied stuff out of Excel. Here’s...
View ArticleClik here to view.
Click arbitrage on Facebook
I saw a neat bit of click arbitrage on Facebook earlier this week. I saw this ad for Stevie Wonder concert tickets (he’s listed as under my favourite music). Without thinking I clicked on the ad and...
View ArticleClik here to view.
Efficient Frontier dans la Presse Français
Parlez-vous Francais? Si oui, lisez cet article de James Beriker, le président de Efficient Frontier, dans Le Journal du Net. C’est tres intéressant sur notre activité en France et nos ambitions en...
View Article
